Colors
Brand color palette.
Primary colours
These main colours create the basic visual character of the brand.
Secondary colours
Supporting colours that complement the primary palette and add range to the brand.
Shades of color palettes
Colour palettes allow us to create digital environments (apps, web) with sufficient contrast and accessibility of all elements.
Lavender 50#ECF4FF
Lavender 100#DDEAFF
Lavender 200#C2D8FF
Lavender 300#9CBDFF
Lavender 400#7597FF
Lavender 500#4D6CFF
Lavender 600#3648F5
Lavender 700#2A38D8
Lavender 800#2532AE
Lavender 900#263289
Lavender 950#161B50
Dandelion 50#FFF9EB
Dandelion 100#FFEEC6
Dandelion 200#FEDD89
Dandelion 300#FEC64E
Dandelion 400#FDAE22
Dandelion 500#F88B08
Dandelion 600#DB6504
Dandelion 700#B64407
Dandelion 800#93350D
Dandelion 900#792C0E
Dandelion 950#461402
Gradients
Examples of gradients used within the brand.
White#FFFFFF
Alice Blue#ECF4FF
Sky Lavender#7597FF
Lavender Blue#4D6CFF
Color balance for brand
Proportional use of colors within the visual style.
Alice Blue (45%)
White (25%)
Lavender Blue (20%)
Midnight Indigo (10%)
Dandelion Yellow (5%)
